FAQ

CLARUM. is a communications and brand positioning consultancy that helps founders, executives, and purpose-driven teams bring clarity to how they speak, share, and show up. We turn big ideas into clear, grounded strategy that people actually connect with.

CLARUM.was founded by Sarah Barbash, a communications strategist with a Master of Arts focused on how social forces shape human behavior and a curiosity for what people are really searching for: belonging, meaning, and connection.

With seven years inside one of Canada’s largest financial institutions and four years leading executive communications, Sarah brings storytelling, structure, and psychology together to help brands speak in a way that feels intelligent, human, and connected.

CLARUM. acts as an embedded communications partner — part strategist, part creative, part translator.

We help clients:

• Refine their brand voice and messaging
• Build internal and external communication systems
•  Craft leadership content such as keynotes, interviews, and thought pieces
•  Guide digital and audience strategy
• Align vision with action

Past clients have brought CLARUM. on as:

• Fractional Head of Communications
•  Strategic Advisor for Brand & Messaging
• Social Community Manager
• Communications Partner for Launch or Growth Stage
•  Executive Speech & Thought Leadership Writer

Time, clarity, and momentum.

CLARUM. gives leaders back their focus by handling the inside work. Aligning the vision, building communication systems, and putting strategy in motion. While you drive the business forward, we ensure your message, visibility, and voice move with you.

From building audiences to pitching stories and developing keynote frameworks, CLARUM. turns your ideas into movement so you can stay centered on what matters most.

Founders, executives, and teams who are scaling fast but feel their story hasn’t caught up. CLARUM. is for people who know what they want to say, they just need it translated into something that resonates, inspires, and performs.

Because we work from the inside out. CLARUM. doesn’t just create content, we create coherence. We understand how strategy, structure, and storytelling have to move together. It’s communication that doesn’t just look good on a slide; it actually works in real life.

Clients often say working with CLARUM. feels like having a strategist who already speaks your language and then helps everyone else understand it too.

Every partnership starts with a clarity session to identify goals, gaps, and direction.
Depending on your needs, we work in one of three ways:

• The CLARUM. 90: a 90-day messaging and communications reset
• Fractional Communications Officer: an ongoing strategic partnership
• One-off Projects: launches, campaigns, and leadership storytelling

Our work spans finance, wellness, social impact, and media. But the common thread is always the same: people with a vision who want their communication to finally match the level of what they’re building.

A unified message architecture, stronger positioning, clearer team alignment, and a brand that truly feels like you. Clients often notice faster decision-making, higher engagement, and less “what are we even saying?” moments.

Book a discovery call or reach out tosarah@CLARUM.ca. Tell us what’s been feeling foggy, we’ll help you find the words, build systems, and provide strategy to make it move.